IMAGINE BEING 100% IN ALIGNMENT WITH YOUR GROUP BECAUSE YOUR MEMBERS ARE 100% IN ALIGNMENT WITH YOU
YOUR FACEBOOK GROUP CAN LOOK MASSIVELY DIFFERENT 30 DAYS FROM NOW
You’re bummed that your group isn’t growing stronger and faster
The comment threads in your group are few and far between
You’re craving building a community of raving fans of you and your product/service
You can’t seem to find any sort of consistency with your content
You don’t want to feel spammy
You can’t seem to find your voice in your group or at least it feels like that
Struggling with creating content that is fun and entertaining whilst being full of value
Nobody but your cousin is commenting on your content
You feel like you’re giving too much
GREAT FACEBOOK GROUPS DON’T JUST APPEAR. YOU CREATE THEM
(SECTION 2: THE INTRODUCTION - WHERE YOU PAINT THE PICTURE OF THE BOAT. THE THING THAT GETS THEM THEIR ISLAND A TO ISLAND BE TRANSFORMATION.)
INTRODUCING PROGRAM NAME
A (six week live group program) (self study program) (1:1 coaching program) (group mastermind) created to help you go from HERE to HERE.
(SECTION 3 - OPTIONAL: IMPACT STATEMENT # 2 - WHERE, IF YOU WANT TO, YOU TAKE IT A LITTLE FURTHER WITH WHAT YOU WANT THEM TO UNDERSTAND. NORMALLY, FOR ME, THIS ONLY EXISTS FOR BIGGER PROGRAMS/THOSE THAT I HAVE MORE TO SAY.)
These are the big mistakes your ideal customers are making.
These are the things your ideal customer incorrectly believes.
This is the bit of information that will change your ideal customer’s life.
This is where you really want to make your ideal customer FEEL why they need to shift - whether they buy or not.
(SECTION 4: MY STORY - THIS IS MY ISLAND A TO ISLAND B STORY AS IT APPLIES TO WHAT I’M SELLING)
ISLAND A: This is where I used to be/struggle when it comes to this program topic.
ISLAND A: This is why it was so frustrating.
ISLAND A: This is how the struggle made me feel.
ISLAND A: This is what I was doing wrong all that time.
ISLAND B: This is where I am now.
ISLAND B: This is what I’ve accomplished for myself.
ISLAND B: This is how I feel now.
ISLAND B: This is what I see very clearly now.
BOAT: This is how I got from where I was then to where I am now - based on the thing that’s being sold.
BOAT: These were the key steps/pieces to my transformation.
FAITH: This is why I believe you can do it too.
(SECTION 5: WHAT YOU’RE GOING TO LEARN - ALL IN RESULTS ORIENTED STATEMENTS)
WEEK/LESSON/THING ONE:
I’m going to teach you this so that you can get this.
You’re going to learn this so that you can have this.
I’m guiding you through this and this the reason you really need to know it.
WEEK/LESSON/THING TWO:
I’m going to teach you this so that you can get this.
You’re going to learn this so that you can have this.
I’m guiding you through this and this the reason you really need to know it.
(SECTION 6: LOGISTICS/WHAT’S INCLUDED/HOW IT WORKS, BUT AGAIN, ALL WITH RESULTS ORIENTED STATEMENTS. DATES AND TIMES, WHEN THEY RECEIVE THINGS, ETC.)
You get this and here’s why I’m giving it to you.
You will receive this and here’s how it’s going to help you get what you want.
(SECTION 7: TESTIMONIALS/CLIENT LOVE)
(SECTION 8: INVESTMENT OPTIONS)
(SECTION 9: FREQUENTLY ASKED QUESTIONS - THIS IS REALLY JUST ANOTHER OPPORTUNITY TO SELL THEM)
This is what your ideal customer might misunderstand about the program.
This is an objection your ideal customer might have.
This is what you are often asked about the program.
This is what I don’t want to fucking answer for the 100th time.
(SECTION 10: SARA’S FINAL WORD. THE THING I WANT TO LEAVE THEM WITH)
This is what I, from the heart, want you to understand.
This is why I want you to have faith and trust in this investment.
This is why you might be struggling to pull the trigger, and why I want you to know it’s safe to move forward.